Why Queensland is a hotspot for tourism business owners
You know the saying: “Beautiful one day, perfect the next.” This really does sum up Queensland. With its beautiful climate, stunning scenery and laid back vibes, it’s no wonder it is such a popular holiday location for Australians and overseas visitors alike, and such a coveted place to live.
Over recent years, visitor numbers to Queensland have increased by 10 percent, while there are 5 percent more local residents. The amount of money visitors are spending has also jumped by almost 5 percent between 2013 and 2016.
Two of the most consistently popular areas in Queensland are the Gold Coast and the Sunshine Coast. Learn why these locations fare so well and what the future holds for them.
The Gold Coast is home to an incredible 8,000 tourism businesses, yet even in the off peak season everything seems to be booked out!
Overnight visits from Australians to the Gold Coast grew by 8.1 percent in 2017, outpacing the state’s overall growth of 4.9 percent. International traveller figures numbered 1.1 million; a 4.1 percent jump from the year prior.
Travellers journey from all over the world to Australia’s ‘City of Gold’ seeking sun, sand, shopping and adventure. According to a recent Gold Coast study, visitors from China reach around 230,000 people annually, while 180,000 New Zealand visitors cross the ditch and 62,000 come from the UK.
Of course, the Gold Coast is also an incredibly important holiday location for Australians, who come to visit the local theme parks, hit the surf and party the night away. The destination can be easily reached by air, car, bus and rail, and all manner of accommodation options are available, which reinforces its popularity.
As an accommodation business owner, you’re unlikely to go wrong with a venue based on the Gold Coast. The mix of local attractions, the beautiful weather and the stunning beaches make it a wonderful location in which to live and work. Because of high demand and its warm climate, the Gold Coast is an excellent place to run a lifestyle business, year-round.
Further north, the Sunshine Coast is growing in popularity as a tourist destination. From stunning stretches of beach to fine dining and family-friendly attractions, there is no shortage of things to do around the area.
The Sunshine Coast offers a slower pace than the Gold Coast and thus visitor numbers are lower, however there are still more than 111,000 people who come to stay each year. The annual turnover of tourism dollars currently exceeds $120 million.
Since 2013, the number of international visitors to the Sunshine Coast has increased by more than 6 per cent, while local visitor numbers have jumped by around 3 percent. The area ranks third, as the most popular visitor destination in Queensland, behind Brisbane and the Gold Coast.
The appeal of the Sunshine Coast is strong, particularly because there is so much growth on the horizon. As the Sunshine Coast Council shares on its website, the district is building a new economy based on a 20 year plan. This includes:
- A new city centre and shopping mall for Maroochydore.
- A $1.8 billion teaching hospital creating jobs for the area.
- A $225 million Sunshine Coast airport expansion project.
- An international broadband submarine cable.
With an economy now worth $13 billion and growing, the Sunshine Coast is expected to achieve a competitive place in attracting people from national and global markets. For this reason, now is an excellent time to secure a business which can cater for the growing number of visitors.